After 12 years, I had to stop doing the job I loved because I developed a work-based injury. It was then I discovered, first-hand, just how challenging it is to find a fulfilling career as a person with a disability. I soon realised I wasn't alone -  I was one of many hundreds of thousands. Once I moved past the initial disappointment, I became determined to make a difference—not just for myself, but for others in the same position. I began by reaching out to a wide range of charities. I wanted to hear how they would create better opportunities for people with disabilities. However, as these conversations unfolded, a troubling pattern emerged.

The more charities I spoke to, the more concerned I became.

While our discussions initially focused on improving access to employment, the conversation inevitably shifted to an even bigger issue: their desperate lack of funding. Over and over, I heard stories of charities struggling to survive, their futures uncertain. Time and time again, I heard stories of financial struggles threatening the very existence of these businesses. It became clear that, just as people were going to need charities the most, many might not be able to help—or worse, might disappear entirely. This realisation weighed heavily on me, but it also ignited a new sense of purpose. I began searching for ways to generate sustainable funds for charities - ways that could make a real and lasting impact. Then one day, I stumbled upon an article about the incredible profits generated by online directories. That’s when the idea struck me: What if.....?

Pete Farrell